The flyer for Cultural Harmony of Vietnam – A 7-Day Journey Through Heritage & Serenity was designed as a key visual tool to support the communication and test-marketing process for this premium cultural tour.
Aimed at European travelers aged 45–60 who prefer depth, comfort, and a slow travel rhythm, the flyer reflects the emotional tone of the journey itself—calm, meaningful, and carefully curated.
The layout adopts a clean, modern aesthetic with a soft cream background and navy typography to convey both elegance and clarity. Only three key icons are used—5-Star Cruise, Imperial Hue, and Boutique Hotels—to maintain a minimalistic yet informative feel. The itinerary is presented in a clear 7-day format, allowing viewers to quickly understand the flow of the trip without visual overload.
At the bottom, the inclusion of real destination imagery (Ha Long Bay, Hoi An) grounds the visual identity in authenticity, while the quote “A peaceful journey full of meaning and beauty” encapsulates the core brand message. The QR code and contact details serve a dual purpose: offering a digital call-to-action while maintaining the premium print-like integrity of the design.
This flyer is not only a marketing asset; it is a visual representation of the tour’s soul. It serves as both invitation and promise—an elegant gateway into Vietnam’s cultural richness, curated for travelers who seek more than just a destination, but a deeper kind of journey.
